ETIKET is a Danish online retailer specialising in Italian fine wine. Our selection is intentionally small and curated for quality, character and authenticity. These are our own favourites, wines we confidently stand behind. All wines are stored at our warehouse in Denmark, and with no physical stores in the chain, we can keep the structure simple and offer top-tier wines at a more favourable price while ensuring controlled handling from our warehouse to your delivery.

Why Italian wine

Italy is the wine country most often chosen by Danish consumers, and interest continues to grow. It is one of the world’s most diverse wine regions with hundreds of local grape varieties and strong regional traditions. The combination of history, variation and ongoing development makes Italian wine ideal for a curated selection. From the classic regions in the north to the strong emerging producers in the south, Italy offers a breadth where every wine has its own expression. This is why we have chosen to focus exclusively on Italy, a wine country with both contemporary relevance and strong future potential.

Our Approach

Our name reflects our approach. It is about good etiquette, clear choices, thoughtfulness and respect for the craft behind every bottle. We curate a selection where everything is chosen with care, and where the experience is intended to be straightforward, considerate and pleasant. ETIKET is for wine enthusiasts who value authenticity and a carefully curated range. A place where you can buy Italian wine online and trust that every bottle is selected because it deserves its place. Welcome to ETIKET. A collection of Italian wines chosen with precision and intention.